I design for the next billion users: people coming online on their own terms.
UX and product designer. I run the whole loop end to end: research, strategy, interaction design, testing, design systems and measurement. At myAgro I design for village sales agents and farmers with low literacy and basic phones, and for field coordinators, call centre agents and internal teams who work digitally every day. I pair behavioural design and gamification with a background in public health research, and I use AI to go from insight to a tested prototype in days, not weeks.
Shipped screens first, concepts after.
Reducing an enrollment flow from 10+ minutes to just 2
An enrollment flow for field sales agents, rebuilt as a guided lesson. From 10+ minutes to about 2.
Read the caseTurning a list of deposits into a pot that fills up
Coming soonOne visual language for two field apps, built foundations first
Coming soon4.9
the roses & the score
watu wako: an honest score for Nairobi's social events
My own product, as founder and designer. watu wako lists events widely and scores a few honestly. Every scored event gets a number from 1.0 to 5.0, and the best earn roses, from one rose at 3.0 up to five at 5.0. I designed the scoring rubric, the rose and score badge as a design system component, the brand, and the app, website and review desk. Pitched at LvlUp Pitch Week in September 2026.
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Gamifying a confidence coaching experience
Gamified coaching flows built on four Octalysis drives, tested with 32 people.
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Navigating podcast episodes delightfully, a concept for Spotify
A concept that makes podcast series easy to find on Spotify.
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Reimagining a Nairobi independent bookstore's online presence
An online bookstore concept for an independent Nairobi bookshop.
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Capturing Masaka Kids' energy online
A responsive landing page for a children's music and dance non profit.
Read the caseA designer who builds with AI
Insight to prototype in days
I use AI to move from a research insight to a prototype people can test in days, not weeks.
My own test tooling
AI workflows that produce ready to run usability tests for low literacy users, and bilingual review sites for design tickets.
Built, not just designed
This site and the systems that run my practice were built with AI.
Three ways in
1 week UX audit
A close look at your product or one key flow, with clear, prioritised fixes.
From USD 2,2002 week flow redesign sprint
One flow, researched, redesigned and tested.
From USD 4,500Embedded designer, 2 days a week
I join your team and work alongside product and engineering.
From USD 3,500 a month
Every project is scoped on a call first. Book a call to get a quote.
Let's make something people can actually use.
Available for contract work from October 2026. Tell me about your product and the people who use it.