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Masaka Kids
Capturing Masaka Kids' energy online
A responsive landing page for Masaka Kids Africana, a Uganda based children's music and dance non profit.
- Role
- Solo
- Duration
- 1 week
- Type
- Concept, non profit
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The numbers
- 5interviews
- 5test participants
- 5screens
- 2crucial features missing
Problem
A joyful group, a flat website
Masaka Kids Africana is a Uganda based children's music and dance non profit. The aim was a site that carries the same energy as the group.
Process
Audit what is there
- Client research and 5 interviews
- A feature inventory: only 2 crucial features were missing
- A brand personality assessment
- A UI audit, which found crowding, weak hierarchy and an inconsistent identity
UI audit
Problems
- Unclear hierarchy
- White spacing
- Multiple colours
- Multiple fonts
- Multiple logos
Strength
- Strong images
Solution
A responsive landing page
Visual design, branding and prototyping came together in a responsive landing page.
Exploration
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- Vibrant, lively images
- Colours isolated from pictures, website and logos
- Testing typefaces
- Logo simplified
Final direction
- #5BC8BC
- #B0501E
- #EF9035
- #E961C4
- #EDCD3F
LEXEND
Avenir Next Bold
Avenir Regular
- Bold colourful palette isolated
- Heavy typeface to draw out presence
- Funky shapes to capture fun and adventure
- Children are the main characters
Result
5 screens, tested
The landing page spans 5 screens and was tested with 5 participants.
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What I learned
The features were there. The feeling was not.
With only 2 crucial features missing, the work was less about adding and more about fixing crowding, hierarchy and identity.
Contact
Let's make something people can actually use.
Available for contract work from October 2026. Tell me about your product and the people who use it.