The next billion users are coming online on other people's terms. I design so they can stay on their own.
UX and product designer. I run the whole loop end to end: research, strategy, interaction design, testing, design systems and measurement. At myAgro I design for village sales agents and farmers with low literacy and basic phones, and for field coordinators, call centre agents and internal teams who work digitally every day. I pair behavioural design and gamification with a background in public health research, and I use AI to go from insight to a tested prototype in days, not weeks.
- 2main products I design at myAgro, Connect and Express
- 13,000+farmers' survey data analysed across Senegal, Mali and Côte d'Ivoire
- 18Design Studio sessions run with product and engineering
Shipped screens first, concepts after.
Reducing an enrollment flow from 10+ minutes to just 2
An enrollment flow for field sales agents, rebuilt as a guided lesson. From 10+ minutes to about 2.
Read the caseTurning a list of deposits into a pot that fills up
Coming soonOne visual language for two field apps, built foundations first
Coming soon4.9
the roses & the score
watu wako: an honest score for Nairobi's social events
My own product, as founder and designer. watu wako lists events widely and scores a few honestly. Every scored event gets a number from 1.0 to 5.0, and the best earn roses, from one rose at 3.0 up to five at 5.0. I designed the scoring rubric, the rose and score badge as a design system component, the brand, and the app, website and review desk. Pitched at LvlUp Pitch Week in September 2026.
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Gamifying a confidence coaching experience
Gamified coaching flows built on four Octalysis drives, tested with 32 people.
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Navigating podcast episodes delightfully, a concept for Spotify
A concept that makes podcast series easy to find on Spotify.
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Reimagining a Nairobi independent bookstore's online presence
An online bookstore concept for an independent Nairobi bookshop.
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Capturing Masaka Kids' energy online
A responsive landing page for a children's music and dance non profit.
Read the caseDesigned for the conditions people actually have.
Basic phones, patchy networks, more than one language, reading that varies. I treat those as the brief, not the problem. Whether I start from an idea or fix something live, the loop is the same.
- 01
Listen
Who is this for, and what gets in their way?
Interviews, field visits, survey and product data, and a look at what already exists. Often a workshop first, so the team agrees on the problem.
Research insights · audits · user journeys
- 02
Decide
What matters most, and what can wait?
Priorities, structure and flows, settled before design and development run ahead of the thinking.
Product direction · information architecture · user flows
- 03
Design and test
Does it work for real people in real conditions?
Prototypes tested with the people who will use them, including low literacy users, then refined until it holds up.
UI · prototypes · usability tests · design system
- 04
Ship and measure
Can the team build it, and did it work?
Handoff alongside engineering, then the numbers after launch, so the next round starts from evidence.
Final designs · handoff · analytics
A designer who builds with AI. I use AI to go from insight to a prototype people can test in days, not weeks, and to build my own test tooling. The time it saves goes into what still needs a person: sitting with users and deciding what matters.
Three ways in
1 week UX audit
A close look at your product or one key flow, with clear, prioritised fixes.
From USD 2,2002 week flow redesign sprint
One flow, researched, redesigned and tested.
From USD 4,500Embedded designer, 2 days a week
I join your team and work alongside product and engineering.
From USD 3,500 a month
Every project is scoped on a call first. Book a call to get a quote.
Before we start
Can't we just use AI to design it?
AI can draw screens. It cannot watch someone use your product and see where they give up. I use AI to make faster, so more of the time goes into the part it cannot do: understanding people and deciding what matters.
What kinds of products do you work on?
Mobile apps, web platforms and websites: field tools for sales agents, a coaching app, an events product of my own, a bookstore and a non profit's site. The common thread is people who are often designed for last.
We already have a product. Can you help improve it?
Yes. The 1 week UX audit finds where people get stuck and gives you a prioritised list of fixes. The 2 week sprint then redesigns and tests the flow that matters most.
Do you actually talk to users?
On every project. Interviews, usability tests and feedback from real use shape the work, and I test with the people who will use the product, not only with the team.
Can you help us start something new?
Yes. I have built my own product from the first idea, so I can help you work out who it is for, what to build first and what can wait, then design and test it before development gets expensive.
Do you work with teams outside Kenya?
Yes. I work remotely from Nairobi (EAT, UTC+3) with teams in West Africa, Europe and the US.
Let's make something people can actually use.
Open to contract work now, remote from Nairobi. Tell me about your product and the people who use it.